In case you didn’t know, today – January 15 – is National Booch Day—timely considering that my favorite Hard Kombucha brand, Flying Embers, just rolled out their new national campaign, Dry Fermented January, to help consumers make a healthier choice for the new year. So if you need an occasion to toast the new year and celebrate a conscious effort to be healthier as you go into 2020, this is it.
National Booch Day is a day dedicated to celebrating all things kombucha—that fermented, fizzy beverage that offers amazing health benefits with each sip, settles your stomach with every gulp, and serves as an all around good-for-you drink. It’s a great day to commemorate the steps you can take to live a more healthy lifestyle. But if you want to take your toast one step further, then allow us to point your attention to Flying Embers.
Like the traditional kombucha, each bottle of Flying Embers is packed with live probiotics—live cultures considered “good” bacteria that offer loads of health-promoting benefits supplementing your body’s natural microbiome and gut health. But theirs is brewed with botanical adaptogens and champagne yeast. The result? A truly better-for-you buzz from a beverage that’s zero sugar, zero carbs, low-calorie, USDA certified organic, vegan and gluten-free.
The Flying Embers unique brew, however, is just one part of the brand’s draw.
“Every can of Flying Embers represents our appreciation and commitment to create drinks that tie back to our core values. Our name, Flying Embers, was born out of a transformational experience when we had when a massive wildfire threaten our home and fermentation lab. And since then, we have dedicated our efforts to celebrate the experience of life, recognize the power of nature, and put the spotlight on gratitude,” says VP of Marketing, Kyle Ingram.
Now, before you start your toast, it’s also worth noting that Flying Embers has a lot fun flavors you can choose from. Ancient Berry is a popular choice, featuring a bright and fruity mix of elderberries, goji berries, raspberries. Ginger and Oak offers a clean, refreshing, yet earthy flavor. Lemon Orchard features a delicate mix of lavender, mint, and ginger. Grapefruit Thyme combines the tangy sweetness of grapefruit, punctuated with the subtle flavors of thyme. Black Cherry’s fresh dark cherry mix is complemented with a bright lime spritz. And Pineapple Chili offers a delicate sweet and spicy mix. Plus, both new flavors contain higher ABV. The shelf stability gives you the ability to take your hard kombucha with you on-the-go without needing to keep it cold.
“All ingredients are USDA certified organic, including our unique adaptogen root blend of ginger, astragalus, turmeric, and ashwagandha – all with a healthy amount of live probiotics,” adds VP of Marketing, Kyle Ingram.
Now, pick a flavor; raise your glass; remind yourself that today is just as much about celebrating everything you love about kombucha as it is about you taking a more conscious step toward better health as well as mindfulness; and drink up.
In honor of National Booch Day, we’ve partnered with Flying Embers to give one of our Instagram followers a $25 Whole Foods gift card so you can try them out for yourself! Head on over to our Instagram for details!
Happy National Booch Day!